I AM
TIA X WIGHAM.
EXPERIENCE DESIGNER
BIO
English-born and raised, with the stamps of fifteen countries in her passport, Tia brings a worldly perspective to her creative approach, knowing "an open mind keeps an imagination alive." Aware that the core of creativity is creation - she believes the process of getting there is the best part. She refuses to go by her middle name, Xenia. Although it is tempting to feel like a superhero when her name is called, and some say her design skills warrant that regard. Tia keeps her dreams sky high, but her ego here on earth. She is a rare breed of creative with design expertise and business savvy. She enjoys idiosyncrasies, detailed storytelling, and short walks in the park. More than 15 years in the design industry have earned her award-winning designer status and a diverse professional design background.
TOOLS & SKILLS
Figma
UserTesting & UserZoom
Adobe Creative Suite
Proto.io
Optimal Workshop
Airtable
Jira
HTML/CSS
NN/g UX Master Certified
IDEO Design Thinking
Lean Six Sigma
Certified Design Sprint Facilitator
User-Centered Design
User Interviews + Surveys
Contextual Inquiries
Personas + User Stories
Journey Mapping + User Flows
Sitemaps + Wireframes
Rapid Prototyping
Usability Testing
UI + Visual Design
Branding + Campaigns
Project Management
Client + Agency Management
Print Production
Event Planning
PORTFOLIO
EXPERIENCE
2001-current
TIA X WIGHAM DESIGN
Freelance Design, Marketing & Events
Consults on all aspects of design and marketing with companies in the motorsport, cycling, and security training industries. Incorporates UX methods into the design process: interviews, surveys, personas, wireframes, mockups, usability testing. Redesigned and managed websites and social media networks. Clients: ProTriFit - Certified Bike Fitting & Triathlon Gear, European Motorsport Park & Rally School, The Securus Group, ISA International Security Academy, and Tactical All Terrain
2012-2014
PONTOON SOLUTIONS, INC.
THE ADECCO GROUP
Art Director
Supported Marketing VP on startup department development and creative process. Designed and coordinated a cost-saving internal online storefront with an external development team to manage custom sales collateral. Created package prototype and partnered with a local printer to coordinate fulfillment and shipping of branded launch kits to 500 colleagues globally
2005-2010
WINN-DIXIE STORES, INC.
Marketing & Graphic Specialist
Supported merchandising with vendor promotions on signage and communications.
Assisted in business development calls and meetings with vendors to identify events/promotions that warrant involvement while enhancing the brand and driving sales. Created full campaign signage chain wide. Art directed photo-shoots for holiday entertainment guide. Collaborated and improved routing process to electronic process using Adobe Acrobat. Developed and maintained an archival system
for completed jobs.
2016-2020
ONE CALL
Marketing Manager - Creative Services
Manages a team of two that supports all visual design efforts company-wide. Collaborates with product team members to define and implement innovative solutions for the product direction, visuals, and experience.
Headed build, deployment, and training for department project management tool. Managed discovery phase of corporate deliverable refresh with UX research methods and design thinking: contextual inquiries, survey, photo diary, personas, ideation, wireframes, prototyping, user testing.
2014-2015
POWER AUTO CORP.
Sales & Marketing Manager
Remotely managed sales and marketing for the parent company of motorsports resort, driving club, and tactical training center.
Managed development and execution of identity packages, collateral, clothing, and promotional items. Designed vehicle wraps for rally team fleet including rally cars, truck and trailer. Pitched local businesses, community, city and county officials on opportunities
with the facility.
2010-2012
SHANDS JACKSONVILLE
UF HEALTH
Creative Services Manager
Performed lead role in design for a variety of materials and mediums, including print collateral, intranet, and internet. Ensured appropriate use of brand moniker and adheres to established graphic standards. Served as production manager, facilitated trafficking with clients and coordinated projects with external vendors.
2020-current
NEWFOLD DIGITAL
Senior UX Designer
Collaborates with Creative Team to enhance Product and Brand Marketing initiatives and lead user research to create better experiences for customers. Engages with users & customers through interviews, observing & documenting their needs and goals. Produces wireframes, user flows, mockups, visual design comps, and interactive prototypes. Conducts user and usability testing on flows, prototypes, and visual design. Efficiently iterates designs, adjusting to technical requirements, and incorporates usability findings into designs.